rethink the ranch

Me and a small team traveled around the country to film beef ranchers for NCBA. It was an amazing experience and my main take away was that our food is raised by families. Hard working, tight knit families. And the film is my thank you to them.

Photography / Directed by Luis Peña. Edit by Blake Bogosian. Music Greg Reeves. Cinematography by Luis Peña & John Baker. Gaffer Oskar Ness. Assistant Camera Micheal Capperelli. Sound Ramsey Mallette. Producer Michael Begovich. Color EZ / Beast SF. Agency Producer Lara Hurnevich. Creative Director Tanner Rogers-Goode. Creative Seth Hoercher. Account Ashley Pryor. Production World War Seven. Agency VML. Representation Mathew Bucher