FITBIT

We created an anthem of all things fit. Sometimes it meant hiking 6 miles to a rope swing, other times it was walking in a grocery store. But of all the places we went, and the people we met, meeting Team Hoyt ( lovefit ) was my personal highlight. Fitbit has been a creative relationship that has lasted years.

Directed / DP / Photography by Luis Peña Agency: Argonau & Peñabrand. Creative: Matt Ashworth & Luis Peña Creative Director: Hunter Hindman. Senior Agency Producer: Vera Kacurova. Client: Fitbit Production Co’s: WW7 & Revival Film. Executive Producer Stephanie Farmer Producer: Scott Samuelson. Camera: John Baker & Luis Peña Sound: Scott Kinsey. AD: Michael Jordan